Project Healing Touch began in the aftermath of the Kargil War and marked a mutually beneficial partnership between former Armed Force Members (war wounded) and PepsiCo. Under the auspices of the project, Mission Vijay 2 helps rehabilitate former service men by providing them with sustainable employment opportunities.
In their new roles as distributors, sub-distributors, salesmen or trolley vending distributors for PepsiCo, these ESM enjoy stable and sustainable incomes. Currently in its sixth year, the project employs 38 distributors in rural and urban markets nationwide.
Their outstanding achievements are clear reflections of their perseverance and hard work. In 2006, this new team of distributors earned a gross income of nearly Rs. 20 lakhs and sold over 2.8 lakh cases of PepsiCo's refreshment beverages.
Sepoy Om Prakash is an example of the numerous physically challenged ESM who have been touched by this innovative project. A native of Pali in Faridabad, Om lost his left leg in a bomb blast in Kargil. Worried about the bleak livelihood options, the project has provided him with an unexpectedly bright future. Through Project Healing Touch, Om established and continues to manage an agency that sells PepsiCo products.
PepsiCo hopes to substantially expand this initiative, touching 200 ESM by 2008.
website: PepsiCo
Comments, Clarifications and Caution
All war wounded personnel or widows are advised to to seek professional advice and assistance from the War Wounded Foundation where membership and services are free. The contact details are given below:
War Wounded Foundation
AADI , 2 Balbir Saxena Marg, Hauz Khas, New Delhi- 110016
Telephone 011- 65799988
Email: warwounded@indiatimes.com
Web site: War Wounded
Project Healing Touch as envisaged by PepsiCo is no doubt for a noble cause to give employment and succour to the physically challenged and war wounded soldiers. However, anyone acting on behalf of PepsiCo, as a tout, broker or self appointed director of the "Project Healing Touch", and calling for War wounded to enrol for a fee is a business ploy to cheat the war wounded soldiers. Simple soldiers as they are, who cannot distinguish between social work and those trying to make money out of their disability, cannot discern a conman from a reputed social organisation. All ESM are requested to spread the message so that the war wounded and widows are not taken for a ride, draining their already meagre financial resource causing further misery, bitterness and agony.
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Neither the "Report my Signal -Blogs" nor the individual authors of any material on these Blogs accept responsibility for any loss or damage caused (including through negligence), which anyone may directly or indirectly suffer arising out of use of or reliance on information contained in or accessed through these Blogs.
This is not an official Blog site. This forum is run by team of ex- Corps of Signals, Indian Army, Veterans for social networking of Indian Defence Veterans. It is not affiliated to or officially recognized by the MoD or the AHQ, Director General of Signals or Government/ State.
The Report My Signal Forum will endeavor to edit/ delete any material which is considered offensive, undesirable and or impinging on national security. The Blog Team is very conscious of potentially questionable content. However, where a content is posted and between posting and removal from the blog in such cases, the act does not reflect either the condoning or endorsing of said material by the Team.
Blog Moderator: Lt Col James Kanagaraj (Retd)
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