Tuesday, February 24, 2009

IESM: Spreading awareness of 'one Rank One Pension'

Dear IESM leaders,
You may have noticed that in all IESM activities so far, Maharashtra is hardly represented, especially when there are a huge number of veterans from that state. Maybe no one has mobilised them so far. One answer is given in the next para.

I received the Forward appended below from a friend in USA and watched one of the video clips. Why I am sending this to you three is to consider using the Mumbai Dabbawalas for propagating the cause of the military veterans. The Dabbawalas deliver lunches to 2 lac persons daily. Microsoft had used them to spread information about their products.

Their web site, www.mydabbawalas.com may be accessed to contact them and check their charges for distributing a one/two page leaflet or a simple brochure, with information on the just demands of the veterans. Later, when it is decided to send an advisory regarding voting/not voting for a particular person or party, you can use them again. Alternately, someone in Mumbai may be asked to contact their office and find out details. I think it is worth a try and may yield good dividends.

Warm regards.
Vijay Oberoi
(Lt Gen Vijay Oberoi, Former VCOAS)

Mumbai Dabbawalas
Dabbawals in Mumbai
My Dabbawala
Mumbai Dabbawalas: Amazing Management success story
India Dabbawala

Dear friends,
It is very important to make public aware of our demand of OROP. Media support has started trickling but not enough as on date. Self help to make public aware is a must. My suggestion for this are:
  • All ESM involved in any type of business should display very prominently our demand of OROP.
  • OROP banner at the entrance of their shop/ showroom, on the noticeboards, other prominent places.
  • If possible posters can be pasted on the notice board of major establishment where number of ESM are working including ECHS Polyclinics. With due permission from the head of establishment.
  • In all colonies/ societies constructed by ESM/ for ESM or defence people.

    Sq Ldr Bankim Sutaria (Retd)
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